A few weeks ago I was filming in Durham for Taskforce Field Marketing. The video was to showcase the launch of Stella Cidre Pear, distributed by AB InBev in Tesco stores across the UK.
Watch the video on full screen in HD at: https://vimeo.com/48645624
March 2012 was an exciting time for me as I launched The Future is Video, my website dedicated to corporate, training and instruction videos. Using my years of experience in film-making and music video, I have decided to specialise in creating professional videos for clients who recognise the advantages of promoting their messages via videos.
One of the companies leading the way in field marketing is Taskforce FM, an organisation with whom I have an excellent and long-standing working relationship.
The first video I made for them was for The Independent Newspaper Group, as part of a training programme for a nationwide merchandising campaign to boost sales for the i Newspaper. It was a key component in the successful launch of the paper and the field agents found it a vital tool to emphasise the essential steps when undertaking their calls. Taskforce's innovative approach led to them receiving recognition from the Field Marketing industry, as they were voted the number one Tactical Marketing Agency for 2011. Read more about this in Field Marketing and Brand Experience and The Royal Borough Observer.
(Above - myself and other members of the Taskforce Field Marketing team collecting an award from Alexander Armstrong at the prestigious Field Marketing and Brand Experience Awards Evening in 2011)
Over the years I have made numerous videos for Taskforce for an array of clients including AzkoNobel, Frontline (the UK's leading magazine distributor) and MyCoffee.
In March I was commissioned to make two further videos. The first of these was another production for AkzoNobel, a training guide for a series of in store demonstrations for Cuprinol products. The other video I made was for the benefit of field agents, to show them how to successfully merchandise gaming sections in John Lewis stores. The client was Gem, one of the UK's leading software and hardware distribution companies.