The first video I made for them was for The Independent Newspaper Group, as part of a training programme for a nationwide merchandising campaign to boost sales for the i Newspaper. It was a key component in the successful launch of the paper and the field agents found it a vital tool to emphasise the essential steps when undertaking their calls. Taskforce's innovative approach led to them receiving recognition from the Field Marketing industry, as they were voted the number one Tactical Marketing Agency for 2011. Read more about this in Field Marketing and Brand Experience and The Royal Borough Observer.
(Above - myself and other members of the Taskforce Field Marketing team collecting an award from Alexander Armstrong at the prestigious Field Marketing and Brand Experience Awards Evening in 2011)
In March I was commissioned to make two further videos. The first of these was another production for AkzoNobel, a training guide for a series of in store demonstrations for Cuprinol products. The other video I made was for the benefit of field agents, to show them how to successfully merchandise gaming sections in John Lewis stores. The client was Gem, one of the UK's leading software and hardware distribution companies.